OUR  STORY

Life Bird emerged from the beautiful chaos of bringing four amazing little monkeys into the world. We're two families united by a crucial mission to build a brighter financial future for children everywhere.

Rethinking your credit

Building a brighter financial future for children everywhere.

Hello! Life Bird emerged from the beautiful chaos of bringing our amazing little monkeys into the world. Caught up in the daily madness of early morning scrambles, bedtimes, bathtimes, mealtimes and endless sleepless nights, we had little time to think, let alone plan for the bigger picture of our children’s futures. But in a world where 11m British adults have less than £1,000 of savings, 20m don’t feel confident managing their money, the average first time buyer is 34, and financial education is virtually non-existent, we realised that the financial future for children today looks bleak.

So one day, we started with a big question: could we fix the world's biggest financial problems faced by adults by starting with small changes to kids' money. And what would the world’s best money app for kids look like? We imagined a blend of savings, memories, pocket money, financial education and sustainability, all powered by the unfiltered magic of family moments and rooted in the belief that together, our community can build a brighter, fairer world for children everywhere.  Thanks for coming on the journey with us – let’s make money fly!

Love from Willow, River, Skyla, Arlo, Katie, Owen, Rosabella & Jonny x

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We embrace the unfiltered, unedited beauty of family life – the moments that don’t make curated photo albums but are etched into the heart. We call them Life Bird moments.

Willow, River, Skyla Arlo, Katie, Owen, Rosabella & Jonny
Co-Founders, Life Bird
Rethinking your credit

Solving big problems with small changes.

We beleive the biggest financial problems faced by adults can be solved by small changes to kids' money.

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61%

of young people don’t recall receiving any financial education

20m

UK adults don’t feel confident managing their money

11m

people in the UK have less than £1,000 in savings

34

is the age of the average first time buyer in the UK

27m

UK adults would not be able ot live off their savings for more than a month

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Our values.

We put family first.

At Life Bird, family is not just a priority – it's the core of everything we do and why we exist. Following Stephen Covey's wisdom, we think family should be everyone’s most precious investment. While professional roles might be temporary, our role within the family is enduring and everlasting.

Equitable & sustainable.

We believe in fairness and responsibility. Our commitment to equity means ensuring every child has the opportunity to thrive, irrespective of their background. By investing in important global issues like clean water, health, empowerment and sustainability, we believe we can build a more equitable world where all children can flourish.

We celebrate moments.

Life is a collection of precious moments. We celebrate the highs, the firsts, and the everyday victories. Our platform is designed not just for financial transactions but for creating and cherishing memories.

Careers at Life Bird

We’re building a financial super-app for 100m+ families globally. We're a small and diverse London-based team of engineers, designers and finance experts united by a crucial mission: to fuse technology, banking and social impact to build a brighter financial future for children everywhere.

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Why Life Bird?

Do the best work of your life.

We're a small team with a huge vision. Join us to help build a fairer more prosperous financial future for children everywhere.

Continuous growth.

Embrace a culture of learning and development. We invest in our team's growth, both personally and professionally.

Innovation at our heart.

Be part of a dynamic environment where innovative ideas are not just encouraged but celebrated.

We default to transparency.

We thrive on your ideas, feedback and insights and always fall back on trust and transparency.

Family is everything.

Balance work and life with flexibility, understanding that family is a priority.

A meaningful mission.

Work on projects that matter, all focussed on  building a brighter financial future for children everywhere.

Get in touch

To learn more about new opportunities and roles with us, email owen@getlifebird.com

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Frequently asked questions

Is my child's money and data safe?

Ensuring the security and safety of our community's financial assets and personal data is fundamental to Life Bird’s mission and core values. Here's a summary of how we ensure this:

Data Encryption: Life Bird uses a strong encryption method called AES 256-bit encryption, to protect your personal and financial data, ensuring it's secure during transmission and storage.

Regulatory Compliance: As a financial service provider, when we launch, Life Bird will be regulated by the Financial Conduct Authority (FCA) to maintain the highest level of security and operational integrity. This means we adhere to strict rules and guidelines designed by the UK government to protect consumers and their money.

FSCS Protection: Savings in a Junior ISA with Life Bird are protected up to £85,000 under the Financial Services Compensation Scheme (FSCS), providing an additional layer of security for the funds. This means that in the unlikely event of Life Bird closing, all of your child’s funds are protected up to £85,000. This is the same scheme adopted by regulated UK banks.

Secure Transactions: Utilising secure payment gateways and processes including Apple Pay, Google Pay, Open Banking Payments and Stripe, helps safeguard your money when making transactions within the app. 

Continuous Monitoring: When we launch, constant monitoring by our engineering financial crime team for suspicious activity and potential security threats will help protect your account from unauthorised access or fraud.

What are the fees for using Life Bird?

Sending and receiving money on Life Bird is free – we don’t charge anything for members of the flock to send eggs to the nest and into their Junior ISA, however big or small the payment. There are also no fees for recurring Direct Debit or Open Banking transactions.

There are no fees for members of the flock to download and use Life Bird to view Bird Watch, comment on posts or interact with the flock.

For each savings nest and Junior ISA you open, Life Bird charges a monthly membership fee of £2.99/month, which is collected automatically from your child’s Junior ISA balance. Get started for free for the first 30 days and cancel anytime. If you have multiple children with Junior ISAs open with Life Bird, you pay £2.99/month per child.

We also charge an annual platform fee of 0.45% on the total amount in your stocks and shares JISA – this is billed and collected monthly, directly from your child’s JISA balance. For example, with a £1,000 savings balance in their JISA, the annual platform fee would be £4.50 or £0.38 per month. There is a also a fee charged by the fund manager which depends on which Life Bird JISA you choose.

Transferring an existing JISA across to Life Bird is free.

We charge additional fees for the Life Bird pocket money account, customised payment band, Bird Box subscription and other optional add-ons that make your Life Bird experience even better.

What happens when my child turns 18?

When your child turns 18, their Life Bird Junior ISA (JISA) transitions to give them full control over their account, aligning with the legal regulations governing JISAs. They can take control of the account when they're 16, but cannot withdraw the money until they turn 18. Here's what happens:

Transition to Adult ISA: The funds in the JISA become available to your child, and the account can be converted into an adult ISA, allowing them to continue enjoying the tax benefits while having full control over their investments and savings.

Access to Funds: Upon turning 18, your child gains full access to the money saved in their JISA. They can choose to withdraw it, invest it further, or a combination of both.

Notification and Guidance: As the account holder approaches their 18th birthday, Life Bird will notify both you and your child about the upcoming transition and provide guidance on the available options and next steps. We work with a range of ISA partners offering competitive adult ISAs and can handle the smooth transition into an adult ISA if this is what they choose.

Account Management: Once the transition is complete, your child will have the autonomy to manage their account, make investment decisions, and set new financial goals for their future.

The transition process is designed to empower young adults to take charge of their financial future, using the foundation and knowledge they've gained through Life Bird to make sound financial decisions.

Can I transfer an existing JISA to Life Bird?

Yes, you can transfer an existing Junior ISA (JISA) to Life Bird. The process is designed to be straightforward and hassle-free to ensure your child's savings are seamlessly moved over. When you choose to transfer a JISA to Life Bird, here's how it works:

Initiate Transfer: Within the Life Bird app or website, you'll find an option to transfer an existing JISA. You'll need to provide details about the current JISA provider and the account.

Authorisation: Life Bird will require some authorisation from you to initiate the transfer process. This involves filling out a transfer form and providing electronic consent within the app.

Handling Paperwork: Life Bird will manage the communication and paperwork required to facilitate the transfer from the current provider to Life Bird.

Transfer Process: The transfer time can vary depending on the current provider's processes, but Life Bird will keep you informed throughout the process via notifications and emails.

Completion: Once the transfer is complete, the funds will be available in your child's Life Bird JISA, and you can start managing the investment according to the options provided by Life Bird.

Life Bird ensures that your child's funds continue to benefit from the tax-efficient status of a JISA throughout the transfer process, and they aim to make the transition as smooth as possible to avoid any disruption to your child's financial growth journey.

How do Junior ISAs work?

Junior ISAs (Junior Individual Savings Accounts) are long-term, tax-free savings accounts for children in the UK. They offer a way for parents, guardians, and family members to save for a child's future, with the funds being locked until the child turns 18. Here's how they benefit your child:

Tax-Free Savings: Any gains from investments or interest earned within a Junior ISA upto the value of £9,000 a year  are not subject to tax, maximising the potential growth of the savings.

Long-Term Growth: Since the funds are locked until the child turns 18, the money has time to grow, potentially offering a substantial sum that the child can use for education, a house deposit, starting a business or exploring the world, for example.

Investment Options: Junior ISAs come in two types – cash Junior ISAs and stocks and shares Junior ISAs. This offers flexibility in how the money is saved or invested, catering to different risk appetites and financial goals. Life Bird offers stocks and shares JISAs – these are statistically proven to provide better returns over a long period of time, when compared to cash ISAs.

Financial Responsibility: Introducing children to the concept of saving and investing early on can teach them valuable lessons in financial responsibility and planning.

Family Contributions: Family and friends can contribute to the child's Junior ISA, helping to build the savings. The annual contribution limit for the 2023/2024 tax year is £9,000, which adjusts periodically. Life Bird makes this fast, fun and easy with free flocks, eggs and savings nests.

Controlled Access: The child gains control of the account at 16 and can access the funds at 18, offering them financial autonomy and a resource to start their adult life.

By providing a tax-efficient way to accumulate funds, Junior ISAs serve as an excellent tool for securing your child's financial future and teaching them about the importance of saving and investment.

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