Inspired by the freedom is huge

Hi! We’re Willow, River, Sklya, Arlo, Owen, Jonny and Lola. 
Life Bird emerged from the beautiful chaos of bringing our amazing little monkeys into the world. Caught up in the daily madness of early morning scrambles, bedtimes, bathtimes, mealtimes and endless sleepless nights, we had little time to think, let alone plan for the bigger picture of our children’s futures. 
But in a world where 11m British adults have zero savings, 20m don’t feel confident managing their money, the average first time buyer is 34, and financial education is virtually non-existent, we realised kids’ money is totally broken. So one day on a coastal walk in Devon, we started with a simple question: what would the world’s best money app for kids look like?
We imagined a blend of savings, memories, pocket money, financial education and sustainability, all powered by the unfiltered magic of family moments and rooted in the belief that together, our community can build a brighter, fairer world for children everywhere. 
Inspired by the freedom, beauty and diversity of birds and the natural world, Life Bird took flight.
Amidst the hustle and grind of everyday life, the most precious moments often slip through the cracks. It's the unscripted giggles, the impromptu kitchen discos, and the mess that comes with creating a masterpiece out of playdough and imagination.In the whirlwind of parenthood, where laughter dances with tantrums and spilled cereal becomes abstract art on the kitchen floor, there lies an unspoken magic – the enchanting disorder that is uniquely yours.  We embrace the unfiltered, unedited beauty of family life – the moments that don’t make curated photo albums but are etched into the heart. The first wobbly steps, the toothless grins and bedtime stories that turn into adventures – fragments of a mosaic that easily slip from memory. We call them Life Bird moments.Thanks for coming on the journey with us – let’s make money fly!Love from Willow, River, Skyler, Arlo, Owen, Jonny and Lola x

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